The name “Coca Cola” is well known all over the world. It has reached a point where it has become almost an international language, synonymous with the drink itself. There are many reasons for it’s success, the most important being customer care. Coca Cola takes excellent care of its quality. In its web page, there is a whole link dedicated to Coke’s quality. The intrinsic element of its quality is its consistency. Quality …showed first 75 words of 345 total…

…showed last 75 words of 345 total…many competitors, the main one being Pepsi, the price is always being challenged. Coke usually makes promotions to encourage consumers to but their product. However, it is sometimes forced to decrease its price to prevent competitor from having and edge. Therefore, we can say that the price is manipulated as part of the business strategy. Coke focuses a lot on marketing to gain even more edge on its contenders. It has global image ------------------------------------------------------------------------ **Bibliography**