coca cola

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…many competitors, the main one being Pepsi, the price is always being challenged. Coke usually makes promotions to encourage consumers to but their product. However, it is sometimes forced to decrease its price to prevent competitor from having and edge. Therefore, we can say that the price is manipulated as part of the business strategy. Coke focuses a lot on marketing to gain even more edge on its contenders. It has global image ------------------------------------------------------------------------ **Bibliography**