Ben and Jerry’s opened their ice cream company in 1978, out of an old retired gas station. The two twenty years, Ben Cohen and Jerry Greenfield combined their names to begin their entrepreneur venture. The company was founded out of Burlington Vermont. The two had some very new ideas that they planned on experimenting with, always remaining optimistic about how they would work out. Some of these new and original ideas are to form an …showed first 75 words of 1286 total…

…showed last 75 words of 1286 total…Jerry’s would not be responsible for distribution and making connections. This would relieve a tremendous burden for the young foreign businessmen. However, A skeptical view of Seven-Eleven’s dedication to Ben and Jerry’s could but Ben and Jerry’s at the mercy of Seven-Eleven if problems ever surfaced. This deal could provide Ben and Jerry’s with a large quantity of their revenue for the year; they had much to loose. ------------------------------------------------------------------------ **Bibliography**