Industry & Competitive Analysis CHIEF ECONOMIC TRAITS OF THE BEER INDUSTRY The market size of the beer industry is incredible. The wholesale volume in the beer industry is approximately $13.7 billion. The industry employs almost 40,000 people. The average worker is paid about $18.27 an hour. As you can see, this is a very large industry, which provides many jobs to the American workforce. The market consists of many competitors, some being very large and some operating on a …showed first 75 words of 1560 total…

…showed last 75 words of 1560 total…problems- -Increasing consumption despite stricter laws and healthier lifestyles. -Oversees expansion Profit Outlook- -Not very good because of flat sales, increased taxation, and limited success of previous microbreweries. It is assumed that demand in the industry will remain flat. This will remain true for the next 10 to 20 years. Because of flat sales in the industry, a few companies will be forced to exit the industry. And as many components in life, “only the strong survive”.