ITM 301 – Computers & Internet Application and Management In this case assignment I will answer the following question, “ What advantages do the brick and mortar establishments in Europe have over the emerging dot com companies in America?” One would think that, since America went first into the void, that Europe would have the advantage of seeing their mistakes and avoiding them. Not so. E-commerce turns out to be a lot more difficult than the major bricks and …showed first 75 words of 585 total…

…showed last 75 words of 585 total…need to turn this advantage to a profit if they are to survive for as the web continues to grow they will soon realize that there greatest asset has become a white elephant to their business. Reference · E-Commerce (A Special Report): Industry by Industry --- A Head Start: European retailers learned from the mistakes of their U.S. counterparts; But it didn't do them much good Wall Street Journal; New York; Apr 17, 2000; By David Pringle;