Introduction Webonomics, by Evan I. Schwartz, is a practical, strategic tool for positioning and growing your business in the today’s exploding World Wide Web economy. Schwartz addresses the unique problems and rewards businesses can expect to encounter when conducting business in cyberspace. He also dispels some of the most common misconceptions about doing business on the Web. More importantly, Schwartz targets the key to business success on the Web: understanding consumer behaviors and expectations. …showed first 75 words of 4653 total…

…showed last 75 words of 4653 total…companies that we purchase them from. Consumers will demand even more from their Web-based companies that they purchase goods and services from. If it only takes a few minutes to do some serious cost comparisons, then business sites need to keep reinventing themselves to keep their customers satisfied with not only their products, but also the quality of interaction the customer received to get their product. This is why Schwartz’s nine principles are essential.