The Transformers™, which started out as a failed toyline in Japan, has been named the best toyline ever by a respected toy industry magazine, "Toyfare". This toyline has outlasted almost every toyline that has been produced, with only two exceptions, Barbie and Star Wars. The question is why? Most toylines last only two to three years at the most. What separates Transformers™, a toyline that has now spanned fifteen years, from the rest of the …showed first 75 words of 2440 total…

…showed last 75 words of 2440 total…toylines of all time(Alt 9/1). ------------------------------------------------------------------------ **Bibliography** Alt.Toys.Transformers. Usenet. 1 Sept 1999 <news:alt.toys.transformers>. Alvarez, J.E. The Unofficial Guide to Transformers™: 1980s Through 1990s. China: Schiffer Publishing Ltd., 1999. Domelen, Dave Van. Dave’s Electronic Hatrack. 1 Sept 1999 <http://www.physics.ohio-state.edu/~dvandom/index.html>. Hasbro. Beast Wars Collectors Site. 1 Oct 1999 <http://www.beastwars.com/figures/index.html>. Yee, Ben. The Unofficial Beast Wars Frequently Asked Questions Page. 1 Sept 1999 <http://www.bwtf.com>.