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The boundaries of strategic corporate social responsibility
Title: The boundaries of strategic corporate social responsibility
Category: Business & Economy
Details: Words: 10341 | Pages: 44.0 (approximately 235 words/page)
The boundaries of strategic corporate social responsibility
Keywords: Corporate strategy, Social responsibility, Roles, Stakeholders, Ethics
Abstract: Reviews the development of the corporate social responsibility (CSR) concept
and its four components: economic, legal, ethical and altruistic duties. Discusses different
perspectives on the proper role of business in society, from profit making to community
service provider. Suggests that much of the confusion and controversy over CSR stem
from a failure to distinguish among ethical, altruistic and strategic forms of CSR. On the
basis of …showed first 75 words of 10341 total…
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…showed last 75 words of 10341 total…JO U R N A L O F C O N S U M E R M A R K E T IN G , V O L . 1 8 N O . 7 2 0 0 1 6 1 1
a company makes a profit, employees will benefit through higher wages
(and, in some cases, through stock ownership/profit sharing), and the
company will grow, enabling it to employ more people and contribute to the
community in the form of taxes. Thus, from an economic viewpoint,
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