The Proctor and Gamble Corporation

Title: Soap Suds (The Procter & Gamble Company's Image Comes Clean) Thesis Statement: Image is The Procter & Gamble Company's number one product because it sells. Introduction: As the maker of Ivory Soap, Tide detergent and Crest toothpaste (to name a few products) The Procter & Gamble Company is a household name. Procter & Gamble is one of the thirteen largest companies in the world. Around the globe, The Procter & Gamble Company takes the consumer "from cradle to grave" …

…Doubleday & Company, Inc., 1975 WORKS CITED Anderson, R. Clifton and Philip R. Cateora, Marketing Insights 2nd Edition, Appleton-Century Crofts, New York City, 1968. Hoover's Online, The Procter & Gamble Company, website: http://ww.hoovers.com Schisgall, Oscar, Eyes On Tomorrow (The Evolution of Procter & Gamble), J. G. Ferguson Publishing, New York City, 1981. Swasy, Alecia, Soap Opera, Time Books, Random House, New York City, 1993. Wallace, Irving and David Wallechinsky, The People's Almanac. Garden City, New York: Doubleday & Company, Inc., 1975