Everybody probably knows how important the relation between consumers and the producer is. Not only with the consumer but also with the employees. Creating a friendly environment would increase the moral of the employees and would lead to better and also high quaility products. As written in the article by Brian Cronin published on 26, August 2002. An article mentionning about trust saying that: giving employess an ownership stake can build an unusual level of mutual respect. …showed first 75 words of 320 total…

…showed last 75 words of 320 total…bananas not a usual one.Ofcourse there can be exceptions but the brandname “Tchiquita” gives a confidence to the consumer and makes him/her think that this company has high quality fruits. To sum up I can say that the role of gaining trust, integrity and fairness is vital in the business and is a factor effecting the level of salery positively. It creates a confident place for employees and increases their level of input.