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The Comeback of Caterpillar
Title: The Comeback of Caterpillar
Category: Business & Economy / Management
Details: Words: 2799 | Pages: 11.9 (approximately 235 words/page)
The Comeback of Caterpillar
Caterpillar Inc., which is headquartered in Peoria, Illinois, has dominated the world in earth moving, construction, and materials machinery for more than 75 years. Their global dominance created a dormant and risky environment. Komatsu, who is a leading Japanese competitor, gained market share by offering low cost, high quality options in a variety of product lines while Caterpillar was busy raising prices in their existing product lines at an average of 10% per year. Caterpillar executives disregarded …showed first 75 words of 2799 total…
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…showed last 75 words of 2799 total…industryweek.com/DailyPage/newsitem.asp?id=5780
Harvard Business School, July 1991. Caterpillar Inc.: George Schaefer Takes Charge
http://www.briefing.ft.com/ftsurveys/sp5d7e.html
http://www.cat.com/about_cat/company_information/03_mission/mission.html
Jusko, Jill. "Caterpillar Program Aims To Drive Down Costs, Improve Collaboration." Industry Week 24 Sep 2001. 14 Apr 2004 <http://www.industryweek.com/news/3438.asp>.
Hamel, Gary. C.K. Prahahlad. Competing for the Future, (Harvard Business School, 1994). ISBN 0-87584-716-1.
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