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The Coca Cola Company
Title: The Coca Cola Company
Category: Literature / English
Details: Words: 1696 | Pages: 7.2 (approximately 235 words/page)
The Coca Cola Company
The
Coca-Cola
Company
Table of contents
1. Introduction 3
2. History 3
3. Corporate Strategy 4
4. Product Line and New Products 5
5. Marketing Strategy 6
6. Bottling Companies 6
1. Introduction
The Coca-Cola Company is the world's largest beverage company and owner of the world's most recognised trademarks and best selling soft drinks. The latter is available in more than 195 countries. Coca-Cola has 47% of the worldwide market share in soft drinks: 80% of its earnings come from outside North America. The over-riding message in the company's literature …showed first 75 words of 1696 total…
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7. Literatur- / Quellenverzeichnis
The Coca Cola Company; available from http://www.coca-cola.com
News articles; available from http://news.moneycentral.msn.com
Allen, Frederick; Coca-Cola-Story: Die wahre Geschichte, Köln 1994
Biedermann, Ulf; Ein amerikanischer Traum: Coa-Cola. Die unglaubliche Geschichte eines 100jährigen Erfolges, Hamburg [u.a] 1985
Fritz, Helmut; Das Evangelium der Erfrischung: Coca-Cola – Die Geschichte eines Markenartikels, Siegen 1980
Greising, David; Die Welt soll Coca-Cola trinken: So machte Roberto Goizueta Coca-Cola zur Nr.1, Landsberg/Lech 1999
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