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The Change Diffusion Process: Why New Coke Was No Replacement
Title: The Change Diffusion Process: Why New Coke Was No Replacement
Category: Business & Economy / Management
Details: Words: 1666 | Pages: 7.1 (approximately 235 words/page)
The Change Diffusion Process: Why New Coke Was No Replacement
Running head: Why New Coke Was No Replacement
Why New Coke Was No Replacement
February 21, 2003
<Tab/>I was in the fourth grade when I made my first public appeal. I remember taking my allowance up to the Convenience store, just outside of our neighborhood, in hopes of purchasing two of my favorite things - A Hershey Bar and a Coke. After I picked up my candy bar I headed to the cooler …showed first 75 words of 1666 total…
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…showed last 75 words of 1666 total…to observe or try anything else. How can you replace a product that's name is used interchangeably with the words "soft drink" or "soda"? The Answer: You Can't!
Reference
Adams, Kathleen & Lemonick, Michael D. (1995, May 5) Fiddling with the Real
Thing. TIME. Vol. 145 Issue 18, p33.
Caitlin, Shannon. (1998, Oct 8) New Coke. Christian Science Monitor. Vol. 90 Issue
221, p9.
Rogers, E., M. (1995). Diffusion of Innovations. New York: The Free Press.
Soda-Pop Celebrity. (1991, Sept 14) Economist. Vol. 320 Issue 7724, p75.
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