The Globe and Mail newspaper: Reasons why people choose this particular newspaper.

Imagine an average weekday morning of an average Chief Executive Officer. It is 6 a.m. He is ready to drive to his office but there is one more thing to do: drink up a cup of coffee while looking through the morning newspaper. He has just a couple of minutes to catch up breaking news, check the market statistic and find something neutral such as arts or sport events to talk about with associates during …

…of view of successful reach person. News articles are short and self-explanatory; business section consists of strictly professional information; art review does not look as a yellow press; career postings are targeted on the well-educated people; sport section covers the most prestige Canadian spare time hobbies. Although this national newspaper is available almost for everyone, not everyone, except people from the business world, will find it so interesting that he/she will read it daily.