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Supply Chains Reform--Sport Obermeyer
Title: Supply Chains Reform--Sport Obermeyer
Category: Business & Economy / Management
Details: Words: 4579 | Pages: 19.5 (approximately 235 words/page)
Supply Chains Reform--Sport Obermeyer
Sport Obermeyer is a high-end fashion skiwear design and merchandising company
headquartered in Aspen, Colorado. Over the years, Sports Obermeyer has developed into a
dominant competitor. Sports Obermeyer's estimated sales in 1992 were .8 million. The
company holds 45% share of children's skiwear and 11% of adult Skiwear market. Sport
Obermeyer produces merchandise ranging from: parkas, vests, ski suits, shells, ski pants,
turtlenecks, and accessories. These products are sold throughout U.S. department stores
in urban areas and ski …showed first 75 words of 4579 total…
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…showed last 75 words of 4579 total…effective method of calculating production
decisions. Obermeyers initial issues have been due to scant information about how the
market would react to the line. There is no indication of how consumers reacted to
1992-93 line of their skiwear. Obermeyer must comply sample data from the buying
committee's forecast and correlate it with Obermeyer's top selling products. This would
alleviate the amount of risk and loss executed every year due to inaccurate information
of the market's reaction.
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