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Strategy management of change (case study)
Title: Strategy management of change (case study)
Category: Literature / World Literature
Details: Words: 4165 | Pages: 17.7 (approximately 235 words/page)
Strategy management of change (case study)
1.0 Executive Summary
The goals of achieving competitiveness and earning above-average returns are challenging, not only for regional firms such as Moss Adams, but also for those as small as a local computer retail outlet or dry cleaner.
The challenges are substantial in the dynamic competitive landscape. Evidence the rapid changes experience by Cisco Systems. A "strong and well-thought-out-strategy" was regarded as the most important factor to make a firm the most respected in the future. …showed first 75 words of 4165 total…
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…showed last 75 words of 4165 total…Gilligan with David Pearson, Strategic Marketing management, 1996 Edition, Butterworth Heinemann, Published in association with The Chartered Institute of marketing
6.<Tab/>Henry Mintzberg, James Brian Quinn, "The Strategy Process, concept, contexts, Cases, " 3rd Edition, published by Prentice hall International
7.<Tab/>Philip Kotler and Gary Armstrong, The Global Marketplace, chapter in Principle of Marketing, P. 630-638
8.<Tab/>Andrew B. Abel and Ben s. Bernanke, Macroeconomics, p. 30
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