Michael Porter’s video discusses how to gain competitive advantage and profitability in the market place using specific strategies. Competitive advantage is the positioning of a company in its competitive environment. The starting point and key to have superior competitive advantage is to “improve faster than the competitors can catch up”, and this requires strategies. One of the strategies is broad differentiation. Broad differentiation is having a unique benefit over the competition. In other words …showed first 75 words of 398 total…

…showed last 75 words of 398 total…customers; they want to keep them happy with the service that they have chosen. Customers always have doubts about a purchase, and United States Cellular makes sure that they have no regrets or problems with their service. Broad differentiators like United Sates Cellular and American Airlines have to be moving targets in today’s market. Competitors are sneaking up quickly and like Michael Porter said “you have to be one step ahead of your competitors”