1.Specific Features of Financial Services Marketing It has been suggested that there are two characteristics, which are specific for financial services marketing. The first one would be fiduciary responsibility and the second one is the two-way information flows. 1.1Fiduciary Responsibility Fiduciary responsibility is one of the most important features within the financial sector. It has been described through Arthur Meidan as "the responsibility of any financial services organisation to guard the interests of its customers". …showed first 75 words of 2554 total…

…showed last 75 words of 2554 total…Natwest handles the price factor in my point of view also very well. They always try to keep up with their competitors by lowering their interest fees or by introducing new products where their gross rate is higher than the competitor. Overall I believe Natwest must have a good marketing mix, as they always seemed to be better then their competitors. Bibliograpy ·www.google.com ·www.natwest.com ·www.rbs.co.uk ·www.dogpile.com