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Selling to the Sexes: a look at sex in advertising and how it appeals to men and women
Title: Selling to the Sexes: a look at sex in advertising and how it appeals to men and women
Category: Social Sciences / Sociology
Details: Words: 1131 | Pages: 4.8 (approximately 235 words/page)
Selling to the Sexes: a look at sex in advertising and how it appeals to men and women
Sex. It is the angle most used by advertisers these days, and for a good reason: it sells. People, both male and female, are intrigued by and attracted to sex. However, we must be careful in the manner in which we approach it. Men and women view sex in different lights. That is why we must keep our audience in mind when composing an ad. It is the reason why one of our recent ads …showed first 75 words of 1131 total…
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…showed last 75 words of 1131 total…is not merely as good as the Calgon ad, but surpasses its success. In order to do this, we must concentrate on methods that we now know to be profitable: if we are placing an advertisement in a women's magazine and are using sex as the underlying element, we must portray this sex in a romantic sense. Women buy into romanticism, and if we use it to sell products, we will gain success and trust.
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