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Saturn : A different kind of a car company : HBS Case
Title: Saturn : A different kind of a car company : HBS Case
Category: Social Sciences
Details: Words: 816 | Pages: 3.5 (approximately 235 words/page)
Saturn : A different kind of a car company : HBS Case
1. What is Saturn's strategy?
* Improvement in the Labor-Management Partnership. Changing the established relationship between GM and its unions
* Clear definition and articulation of company's mission and values. Challenge to the established norms of customer service. Making sure that every employee is aware of his goals and the ultimate purpose
* Improvements in design and manufacturing process. Most GM cars were criticized for obsolete designs and engines. Saturn wanted to change that perception by making frequent incremental …showed first 75 words of 816 total…
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…showed last 75 words of 816 total…forming a new relationship between the management and the unions would benefit the whole company. GM's strategy should be trying to build the exciting lineup of cars across multiple market segments. This would assure that the lower profit margins obtained from the sale of the lower-priced cars are recovered on the sale of the luxury automobiles; this could also help to move the customer across the multiple car models as his or her income raises.
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