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Samsung
Title: Samsung
Category: Law & Government / Government & Politics
Details: Words: 291 | Pages: 1.2 (approximately 235 words/page)
Samsung
Samsung
Quick Background
- 1938 founded as a trading company
- in the 50s-60s went into anything imaginable
- like insurance- paper- aerospace- property- retailing
- used this base to lay themselves out for the semiconductor field
Lets Break Down how they did it
1) Entry into semiconductors- 75-83
- bought a smaller semiconductor company in S.K.
- wanted to expand out of low end goods
- worked with Micron Tech. and other US firms
- had American engineers at plants helping them
2) Catching …showed first 75 words of 291 total…
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…showed last 75 words of 291 total…balanced perfectly the rate of growth
- ‘organizational innovation’
- ‘because their learning achievements are cumulative and built upon solid foundations, South Korean firms are well positioned to create new market opportunities and to respond to the fast-changing pace of electronics technology’
Pat’s Tid Bits
- Hyundai 19 percent sales- Samsung 13
- Brad has a Samsung microwave- 1/5 of US microwaves 92’
- Chaebol- the big business groupings
- its hard for Korea to be flexible given its culture
- my interviews
Bibliography
Samsung
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