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SWOT analysis report
Title: SWOT analysis report
Category: Business & Economy / Management
Details: Words: 2989 | Pages: 12.7 (approximately 235 words/page)
SWOT analysis report
MARKETING PRINCIPLES: TRADING AND EXCHANGE
MAJOR ASSIGNMENT 3
Word Count: 2009
ABSTRACT/EXECUTIVE SUMMARY:
Groove Daddy Records (GDR) is a small Australian dance label that value innovation and creativity and is aspiring to become leaders in the dance music market. At this point in time, GDR must outline a marketing strategy (within its budgets) in order to achieve its marketing objectives for the coming financial year.
Cheyne has outlined the marketing objectives for the coming financial year. …showed first 75 words of 2989 total…
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…showed last 75 words of 2989 total…of Marketing in the Music Industry, University of South Australia, SA
b.Kotler, P. Adam, S. Brown, L. Armstrong, G. 2001, Principles of Marketing, Prentice Hall, NSW
c.McCarthy, E.J., Perreault, W.D., Quester, P.G., Wilkinson, J.W., Lee, K.Y., 1994, Basic Marketing: A Managerial Approach, Irwin, Australia
d.Miller and Layton, 2000, Fundamentals of Marketing, McGraw Hill, NSW
e.Stanton, W.J., Miller, K.E., Layton, R.A., 1994, Fundamentals of Marketing, McGraw Hill, NSW
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