Pfizer, Inc. Industry and SWOT Analysis History Pfizer is a global pharmaceutical and consumer products company, which discovers, develops, manufactures, and markets medicines for humans and animals. The company consists of three SBU's (Strategic Business Units): ·Health Care ·Animal Health ·Consumer Health Care The company produces the impotence treatment Viagra, cholesterol lowering Lipitor and, for high blood pressure and angina, Norvasc. The animal division produces treatment both for livestock and pets. The company's consumer division …showed first 75 words of 2641 total…

…showed last 75 words of 2641 total…competitive advantage and enables the company to always stay a step ahead of their competitors. Even though health care industry is a fast changing type and threats and opportunities often appear, Pfizer has a stable base for the future in this business field. As the company motto states: "Life is our Life's Work!". Works Cited 1. http://www.pfizer.com 2. http://www.marketwatch.com 3. http://www.paa.org 4. http://www.berklee.edu 5. http://www.datamonitor.com