Pepsi Cola Marketing Mix Pepsi Co., one of today’s leading soft drink companies, has not only revolutionized the soft drink industry with its creative marketing techniques and unforgettable taste, but for years has dominated the snack food and juice industry as well. PepsiCo. is amongst the most successful consumer product companies in the world. The company consists of the Pepsi-Cola which is the world’s second largest beverage company, Frito-Lay Company which is the …showed first 75 words of 2296 total…

…showed last 75 words of 2296 total…its innovation of products to adapt to a changing global economy which has been a key to its success in the past and will be key to its success in the future. WORKS CITED Griesing, David. “The Battle Heats Up” Business Week. August 3, 1998 http:www.pepsico.com Gibney, Frank Jr. “Pepsi Gets Back Into The Game” Time April 26, 2000 Light, Larry. “Now That’s A Pepsi Challenge” Business Week. May 3, 1999 Rifi, Natasha. “Pepsi Regeneration” Money. May 2000