|
 |
 |
Negative Consumer Behavior What is negative consumer behavior and what are the characteristics of a bad customer? How can managers address this issue to ensure success?
Title: Negative Consumer Behavior What is negative consumer behavior and what are the characteristics of a bad customer? How can managers address this issue to ensure success?
Category: Business & Economy / Management
Details: Words: 1495 | Pages: 6.4 (approximately 235 words/page)
Negative Consumer Behavior What is negative consumer behavior and what are the characteristics of a bad customer? How can managers address this issue to ensure success?
Negative Consumer Behavior
To fully understand what negative consumer behavior is and what makes a bad customer, we first have to understand what "consumer behavior" is. In their book, "Consumer Behavior: Concepts and Strategies," Berkman and Gilson (1981) say that the American Cultural System, which is made of values and artifacts, strongly influences consumer activity in the United States. "In the twentieth century, American Culture reflected a distinct consumption ethic based upon affluence and gratification of …showed first 75 words of 1495 total…
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
|
|
…showed last 75 words of 1495 total…Americans
overspending for security? Forbes v160 (November 17, 1997): 66.
Berkman, Harold W; Gilson, Christopher. Consumer Behavior: concepts and strategies.
Kent Publishing Company. Boston 1981.
Dubrovki, Drago. The role of customer satisfaction in achieving business excellence.
Total Quality Management. (December 2001): 920
Rafaeli, A.; Sutton, R. Expression of emotion as part of the work role. Academy of
Management Review. (1987): 12, 23-37.
Roberts, James A; Jones, Eli. Money attitudes, credit card use, and compulsive buying
among American college students. Journal of Consumer Affairs, Winter 2001,
35(2): 213-240.
Need a custom written paper?
|
|
275 words per page