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Mike Ball Dive Expeditions - The Marketing Concept
Title: Mike Ball Dive Expeditions - The Marketing Concept
Category: Society & Culture / Education
Details: Words: 1629 | Pages: 6.9 (approximately 235 words/page)
Mike Ball Dive Expeditions - The Marketing Concept
Executive Summary
The purpose of this report is to outline the specific segmenting dimensions that Mike Ball Diving Expeditions use to segment their market. By defining the holiday adventure market as their main generic market we have identified how MBDE caters for the consumers needs with a professional luxury holiday.
Through analysis of the various segmenting dimensions and psychographic details we have found the consumer to be a professional person, of varying nationality, who high …showed first 75 words of 1629 total…
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…showed last 75 words of 1629 total…Marketing: Creating and delivering value, 4th Edition, McGraw Hill, Australia.
Scuba Diving, viewed 28th April, http://scubadiving.com
Mike Ball Diving Expeditions, viewed 17th April 2005,
http://mikeball.com
Summers, Smith, 2004, Communication Skills Handbook, John Wiley and Sons Australia, Queensland.
Baron, Harris, 1995, Services Marketing, Macmillan Press Ltd, London.
Griffiths, A, 2000, 101 Ways to Market your business, Allen and Unwin, NSW, Australia.
Harker, Harker, Graham, Barker, 1999, Marketing Trends in Australia, Macmillan Publisher Australia Pty. Ltd., South Yarra, Australia.
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