INDEX *INTRODUCTION *HOW DOES MCDONALD'S WORK?. PHILOSOPHY OF THE COMPANY *IT´S WORKERS *THE SUPPLIERS AND THEIR MACDONALIZATION *THE CLIENTS AND THEIR BEHAVIOR OF BUYING *THE COMPETITORS *FORCES THAT CONSTITUTE THE MACRO ENVIROMENT *THE PHYSICAL OR NATURAL ENVIRONMENT *DEMOGRAPHIC SURROUNDING *ECONOMIC SURROUND *SOCIO-CULTURAL SURROUNDING *POLITICAL/LEGAL *MCDONALD¨S CHOOSES ITS MARKET *THE PRODUCT AND THE BRAND *THE PRICES OF THE COMPANY *THE DISTRIBUTION. *THE COMMUNICATION AND THE PUBLICITY IN MCDONALD'S *THE PROMOTION IN THE COMPANY "…showed first 75 words of 10634 total…

…showed last 75 words of 10634 total…the previous year, as it publishes the magazine "Franchise of Today". The four following positions are for Spanish Franchise: Telepizza (eaten quick) that billed 33.122 million pesetas in 1997, followed by Mango (distributor and maker of clothes) with 31.500 millions; MRW with 28.700 millions; and the recruit for High Administration (of work storm) with 20.815. The highest necessary total investment corresponds to McDonald's (250 million pesetas), followed by New Park (center of family leisure that requires 100 million pesetas) Pizza Hut, Ken