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McDonald's Brand Heritage: Just Who Is Your Brand Anyway?
Title: McDonald's Brand Heritage: Just Who Is Your Brand Anyway?
Category: Business & Economy
Details: Words: 924 | Pages: 3.9 (approximately 235 words/page)
McDonald's Brand Heritage: Just Who Is Your Brand Anyway?
McDonald's Brand Heritage: Just Who Is Your Brand Anyway?
This week I have seen several commercials about McDonald's new Premium Salads. According to McDonald's website, "The campaign's new commercials were designed to introduce McDonald's three new versions of wholesome, high-quality salad entrée options and celebrate the multi-faceted lives of women today."
An interesting tack, to be sure. When I want a salad, McDonald's does not jump to mind. And it seems to be playing …showed first 75 words of 924 total…
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…showed last 75 words of 924 total…that seem to make sense and be emotionally caring, not fiscally caring. I get the feeling, as a consumer, that McDonald's is moving more into salads more out of concern for their bottom line and less out of concern for my waistline!
So, as a Southern friend of mine used to be fond of saying, "Dance with the one that brought you."
McDonald's would be smart to heed that advice! You want fries with that?
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