“McDonaldization" -- as used by George Ritzer, author of The McDonaldization of Society -- refers to the creation of "rationalized systems" to perform everyday functions such as food preparation, retail sales, banking, home construction, entertainment, news delivery and so on. He calls it McDonaldization because such methods were used to famous effect by Ray Kroc, who built McDonald's into a fast-food empire -- and because in many people's minds McDonald's represents the results, both good …showed first 75 words of 2145 total…

…showed last 75 words of 2145 total…cut off -- convenience at the expense of character. An overwhelming normlessness develops, along with a decrease in responsiveness among the people of our society that are involved. The system that seeks to mimic a machine becomes a machine, incapable of making exceptions or taking risks. McDonaldization is taking over our society. In the future, our wishes of fast, more efficient services will be fulfilled; but whom in the world will we ever talk too?