Maslow's Hierarchy of Needs and Business Ethics

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…is the highest need for self-actualization. This level of actualization is only received by the seller through the mastery of salesmanship. This requires a great product, excellent customer service, and a continued, valuable relationship between buyer and seller. All of these levels may be achieved and many are needed for success. A seller should try to achieve each goal on a personal level because each person or seller has his own personal definition of success.