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Marketing strategies adopted by F&N Dairies
Date Submitted: 09/10/2006 01:14:52
Category: / Business & Economy / Marketing and Advertising
Length: 10 pages (2731 words)
Category: / Business & Economy / Marketing and Advertising
Length: 10 pages (2731 words)
Introduction
Fraser and Neave Limited (F&N) has its origins, more than a century ago, in the spirited decisions of two enterprising young men, John Fraser and David Neave, who diversified from their printing business to pioneer the aerated water business in Southeast Asia in 1883. From a soft drinks base, F&N ventured into the business of brewing in 1931, dairies in 1959 and glass bottle manufacturing in 1972, property development and management in 1990 …
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…Tab/>Michael & J.Baker, The Marketing Book, 3rd Edition (1995), Butterworth- Heineman Ltd Publisher, The Chartered Institute of Marketing.
3.<Tab/>Zikmund Danico, Marketing (1984), John Wiley & Sons. Inc Publisher.
Online Materials
1. http://metro.thestar.com.my/news/2004/4/7661488.html [ 25 April 2004]
2. http://www.fraserandneave.com/fnn/overview.htm [25 April 2004]
3. http://www.fraserandneave.com/fnn/pdf/annual_report/2002/a2.pdf [25 April 2004]
4. http://www.euromonitor.com/Soft_Drinks_in_Malaysia [25 April 2004]
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