Introduction: In this project we are going to research and analyze the marketing strategy of four products within the luxury car market: BMW 745i, Audi A8, Mercedes S500 and the Lexus LS430. ƒæBMW 745i: The 745 is the latest edition of the 7-series it was launched late 2001. We have chosen the 745i which is the small model within the 8-cylinder 7-series. At a price of DHS 250,000 it is considered to be cheap compared to …showed first 75 words of 8976 total…

…showed last 75 words of 8976 total…the cars interior. Mercedes tries to meet the demands and the tastes of a variety of customers. Positioning Mercedes occupies a special place in peoples mind as being a luxurious car company which provides both luxury and sports cars that combine both luxury and speed. It has set itself apart from other car companies as it is leader in providing innovations in its cars and tries to come up with new things all the time.