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Marketing Systems and Structures.
Title: Marketing Systems and Structures.
Category: Business & Economy / Marketing and Advertising
Details: Words: 3128 | Pages: 13.3 (approximately 235 words/page)
Marketing Systems and Structures.
Introduction
The question that will be focused on in this paper is whether the main functions of the University involve the full implementation of the marketing concept and by definition focus on consumer satisfaction as the overriding goal. This is reflected in the marketing mix of product, price, place, promotion, people, process and physical evidence. (Booms & Bitner, 1981). This paper will endeavour to asses the current level of customer focus and the implications of those …showed first 75 words of 3128 total…
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…showed last 75 words of 3128 total…Marketing, 33 (January), pp.10-15
Levitt, T. (1960) Marketing Myopia, Harvard Business Review, July-August, pp.45-56
Piercy, N F (1995) What do you do to get customer focus in an organization?, Marketing Intelligence & Planning, Vol 13 (No 6) pp. 4-11
Sargeant, A. (1999) Marketing Management for Non-profit Organizations, Oxford University Press
Svensson G (2001) Re-evaluating the marketing concept, European Business review, Vol 13 (No 2) pp.95-100
Zeithaml, V.A., A. Parasuraman and L.L. Berry (1985) Problems and Strategies in Services Marketing, Journal of Marketing, 49(Spring) pp.33-46
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