|
 |
 |
Marketing Strategy
Title: Marketing Strategy
Category: Literature / English
Details: Words: 612 | Pages: 2.6 (approximately 235 words/page)
Marketing Strategy
MARKETING STRATEGY FOR NORTHWIND TRADERS
GENERAL OVERVIEW
Business Strengths
Our extensive knowledge of the adventure travel industry is our greatest strength, in addition to our positioning in the region.
Business Weaknesses
The greatest weakness our business faces is our ability to handle new competition. Currently, we are the only providers of our services in the area, and any competitor that moves in will pose a threat to our stability.
BUSINESS GOALS
Profit
Our current profit …showed first 75 words of 612 total…
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
|
|
…showed last 75 words of 612 total…run through June, for a total of four months.
BUDGET
Annual Marketing Budget
,000
Budget For This Campaign
,025. This includes ,325 for Web site and database design, implementation, and hardware purchases, which will be useful for more than one year and will therefore be capitalized and depreciated accordingly.
Cost-Saving Measures
We plan to keep advertising costs down by targeting the most appropriate advertising methods for our business, which include online advertising, newspaper ads, and classified ads.
------------------------------------------------------------------------
**Bibliography**
Need a custom written paper?
|
|
275 words per page