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Marketing Research for Costa Cafe in order to identify who are the typical customers of coffee outlets and ascertain their needs, expectations and buying behaviour.
Title: Marketing Research for Costa Cafe in order to identify who are the typical customers of coffee outlets and ascertain their needs, expectations and buying behaviour.
Category: Business & Economy / Marketing and Advertising
Details: Words: 9189 | Pages: 39.1 (approximately 235 words/page)
Marketing Research for Costa Cafe in order to identify who are the typical customers of coffee outlets and ascertain their needs, expectations and buying behaviour.
EXECUTIVE SUMMARY
Costa Coffee is one of the most famous coffee chains in the UK. It was founded in 1971 in Italy by two Italian brothers: Sergio and Bruno Costa. Costa company which introduced the first Costa coffee shops in the UK in the early 1980`s, had as a main objective to create and serve the finest authentic Italian coffee. Costa became part of Whitbread PLC in 1995 and has followed an expansion program, so to become …showed first 75 words of 9189 total…
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…showed last 75 words of 9189 total…Whitbread plans major middle East expansion of Costa Coffee brand, Hemscott Group Ltd, 8th of January 2002, http://businessplus.hemscott.net/hstoday
History of Whitbread, 28th of April 2002, Whitbread's Official website, www.whitbread.co.uk/students/index jsp
Internal source: The Roastery 30-34 Old Paradise Street
London SE11 6AX
Internal source: Mark Zunino -Costa main offices
07769 936 944
Internal Source: The Manager Costa Coffee
Brent Cross Shopping Centre
Prince Charles Drive
London NW4 3FB
Internal Source: Personal development programme
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