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Marketing Plan
Title: Marketing Plan
Category: Business & Economy / Marketing and Advertising
Details: Words: 3567 | Pages: 15.2 (approximately 235 words/page)
Marketing Plan
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Executive Summary
Only a block off the Queen's University campus, JJ's Café represents a gold mine of unrealized opportunity. Currently, the establishment is characterized by dark colors, limited hours of operation and poor menu selection. Thousands of students pass by a day and yet only 31% of those surveyed had ever been inside the place.
Approaching JJ's management revealed an unwillingness to co-operate with efforts to improve their current service. With this in mind, the marketing …showed first 75 words of 3567 total…
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…showed last 75 words of 3567 total…Hot Chocolate
Coffee (regular and decaffeinated)
Flavored Coffee (see breakfast menu)
Alcoholic Beverages
Draft (small-10 oz., large-20 oz., pitcher-60 oz.)
House Wine (glass- 5 oz., carafe- ½ litre)
Shots (1 oz.)
Hot Drinks
Sarah Vaughan (Kahlua, Amaretto, Rye Whiskey, Coffee & Whipped Cream)
Jimi Hendrix (Brandy, Kahlua, Coffee & Whipped Cream)
Jim Morrison (Dark Rum, Amaretto, Bailey's, Coffee & Whipped Cream)
BB King (Grand Marnier, Amaretto & Tea)
Billie Holiday (Bailey's, Kahlua, Grand Marnier, Coffee & Whipped Cream)
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275 words per page