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Marketing Mix The 4 P's - MKT 421
Title: Marketing Mix The 4 P's - MKT 421
Category: Business & Economy / Marketing and Advertising
Details: Words: 1188 | Pages: 5.1 (approximately 235 words/page)
Marketing Mix The 4 P's - MKT 421
Marketing Mix 3
The Four P's 3
Product 3
Place 4
Price 5
Promotion 6
Marketing Mix and the Market Plan 7
References 8
Marketing Mix
The marketing mix revolves around the customer and their desires and/or needs. Although the customer is not included in the marketing mix, the customer is the center of the marketing mix profile -- "The customer should be the target of all marketing efforts" (Perreault & McCarthy, 2005, p.38). The marketing mix is a piece of the whole …showed first 75 words of 1188 total…
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…showed last 75 words of 1188 total…th ed). [University of Phoenix Custom Edition e-text]. New York: McGraw-Hill/Irwin.
Retrieved April 6, 2006, from:
University of Phoenix, Resource, MKT/421--Introduction to Marketing Application Website: https://mycampus.phoenix.edu/secure/resource/resource.asp
Kotler, P., & Keller, K. (2006). Marketing Management (12th ed.) [University of Phoenix Custom Edition e-text]. Upper Saddle River: New Jersey.
Retrieved April 6, 2006, from:
University of Phoenix, Resource, MKT/421--Introduction to Marketing Application Website: https://mycampus.phoenix.edu/secure/resource/resource.asp
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