Marketing Measures in the Times of the Industrial Revolution

1. Introduction The economy as we know it today has gone through immense changes during the hundreds of years it exists. From the early forms of barter in the Stone Age to first attempts of mass production in the time of the industrial revolution and to e-commerce and emotional marketing in the 21st century, the world has seen many different ways of producing and selling goods. As man has made so many inventions and improvements to …

…society in the 20th century the need for emotional marketing was born and in the future there will be again a stronger consciousness for quality and price and with it a change in marketing activities. You can identify recurrences of economic aspects throughout history and there will always be, with slight changes and adjustments to the particular situation, reappearances of social, economic and technological developments from the past even in our computerized 21st century world.