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Marketing Case: Starbucks
Title: Marketing Case: Starbucks
Category: Business & Economy / Marketing and Advertising
Details: Words: 2271 | Pages: 9.7 (approximately 235 words/page)
Marketing Case: Starbucks
"Coffee is at the heart of what we do."
<Tab/><Tab/><Tab/><Tab/><Tab/><Tab/><Tab/> Benne Peto, HR director of Starbucks
<Tab/>Starbucks is that rare business story: a company that has single-handedly breathed new life in an old commodity and established …showed first 75 words of 2271 total…
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…showed last 75 words of 2271 total…Starbucks. BusinessWeek Jan 12, 2004., Iss 3865; pg 62.
2. Starbucks Coffee Company. Company Web Page. http://www.starbucks.com
3. "Employee Profile - Starbucks: It's all in blend." Employee Benefits Magazine. Feb. 4, 2004. pg. 37.
4. Clow, Simon. "Starbucks Store in Paris Offers Contrast to Cafes." The Wall Street Journal. Jan 21, 2004. Pg.1.
5. Ball, Deborah. "Latte versus Latte; Starbucks, Dunkin' Donuts Seek Growth by Capturing Each Other's Customers." The Wall Street Journal. Feb 10, 2004.
6. Bernard, Ariane. "New American Beachhead in France: Starbucks." New York Times. Jan 16, 2004.
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