Marketing Plan: Week 5 Study Group Marketing Plan overview: People buy and use one product or service over another because they find it somehow to their advantage to do so (it may cost less, be of better quality, easier to access, and purchase over the Internet). In today’s increasingly competitive business environment—more consumers, more products, more distribution channels, more producers—our company, Crazi-D Music Store must thoroughly understand the marketing function if they want …showed first 75 words of 972 total…

…showed last 75 words of 972 total…golier.com Bibliography: Hiam, Alexander, et al., Marketing for Dummies (IDG Books. 1997) Kotler, Philip, Kotler on Marketing (Free Press 1999). Lamb, Charles W., et al., Essentials of Marketing (South-Western 1998). Lehmann, Ronald R., and Russell S. Winer, Analysis for Marketing Planning, 4th ed. (Irwin 1996). McNamee, Patrick B., Strategic Market Planning: A Blueprint for Success (Wiley 1998). Strauss, Judy, and Raymond Frost, Marketing on the Internet (Prentice Hall 1999). Tellis, Gerard J., Advertising and Sales Promotion Strategy (Addison-Wesley 1997). ------------------------------------------------------------------------ **Bibliography**