Marketing

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…golier.com Bibliography: Hiam, Alexander, et al., Marketing for Dummies (IDG Books. 1997) Kotler, Philip, Kotler on Marketing (Free Press 1999). Lamb, Charles W., et al., Essentials of Marketing (South-Western 1998). Lehmann, Ronald R., and Russell S. Winer, Analysis for Marketing Planning, 4th ed. (Irwin 1996). McNamee, Patrick B., Strategic Market Planning: A Blueprint for Success (Wiley 1998). Strauss, Judy, and Raymond Frost, Marketing on the Internet (Prentice Hall 1999). Tellis, Gerard J., Advertising and Sales Promotion Strategy (Addison-Wesley 1997). ------------------------------------------------------------------------ **Bibliography**