Many businesses are Product Orientated. This means that they design and make a product, and then try and convince consumers to buy it. Business can also be “Market Orientated”. This is where they try to find out what consumers want before making the final product. Finding out about what consumers want and need, and what makes them buy, is called “Market Research”. Businesses which are mainly product orientated risk spending a large amount of resources …showed first 75 words of 623 total…

…showed last 75 words of 623 total…fit the description can be asked to complete the survey. A stratified random sample may get round this problem. It is a quota sample where all the respondents, the people being interviewed must be chosen at random. Experiments are experimental techniques which market researchers can use. To launch a new product is often very costly. Instead, products could be tested on groups of consumers to see whether they are acceptable and likely to sell well.