u Introduction Executone Information Systems, based in Milord, Connecticut, which designed and marketed telecommunications products for small-and medium-sized businesses, has become a major telecommunication company competing with AT&T and Northern Telecom since 1988. Because of economic recession in 1993, many companies had to change their product strategy to overcome this unbreakable situation. Not only the largest company in this business area such as AT&T decided to lower price and revenues, but also Executone reduced its …showed first 75 words of 1016 total…

…showed last 75 words of 1016 total…could provide product information instead of typical sales representatives in order to increase customer satisfaction. To change its organization structure, it should adjust some approaches that increase sales volume by enhancing customer’s perception. These strategies enable Executone to strengthen not only its financial position, but also it competitive advantage in Telecommunication industry. Therefore, we must conclude that the best option for Executone is dropping its healthcare system and making some changes in its organization.