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La Fnac: Stratégie et orientation
Title: La Fnac: Stratégie et orientation
Category: Social Sciences / Economics
Details: Words: 3347 | Pages: 14.2 (approximately 235 words/page)
La Fnac: Stratégie et orientation
A/ Vision du marche du disque en France, en volume et en valeur
Ann&eacute;es<Tab/>1995<Tab/>1996<Tab/>1997<Tab/>1998<Tab/>1999<Tab/>2000
le march&eacute; en valeur<Tab/>1,05<Tab/>1,06<Tab/>1,13<Tab/>1,17&…showed first 75 words of 3347 total…
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…showed last 75 words of 3347 total…Thanks to its financial power, FNAC can retaliate on industrials and majors in order to get cheaper prices.
This year the strategy is more oriented client and not product.
FNAC takes care of its image and makes its stores more attraktiv by using Virgin's technics such as :
<Tab/>Guest stars
<Tab/>Rise of hearing points
<Tab/>Creation of coffee counter ( in champs elysees)
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