Johnson & Johnson PR Campaign

Executive Summary <Tab/>The purpose of this paper is to provide a Public Relations Campaign to Johnson & Johnson for moving an existing production facility overseas. This is a very sensitive topic, but the business analysis showed this would in the best interest for the corporation. This PR campaign is to be reviewed with the board of directors for approval as the budget for the campaign is $277,000.00. PR Campaign There …

…medical devices and diagnostics markets. Johnson & Johnson is a Family of Companies with approximately 109,100 employees, with more then 50,000 in the United States. Johnson & Johnson's head office is located in New Brunswick, New Jersey. References Johnson & Johnson. Our Credo. Retrieved from the World Wide Web on September 14, 2004 at: http://www.jnj.com/our_company/our_credo/index.htm Harris (1998) Value Added Public Relations. Boston: McGraw-Hill<Tab/>