IOMEGA CORPORATION: DATA STORAGE FOR THE NEW MILLENIUM Introduction The purpose of this report is to examine the Iomega Corporation, based in Roy, Utah, for the BA 201 – Survey of Business course at Birmingham-Southern College. The company manufactures computer storage devices: the ZipTM and JazTM drives, the Clik! Storage device, and the BuzTM audio and video drive. 1 The leading supplier of data storage devices in Europe, and the third largest supplier in the world, Iomega has …showed first 75 words of 2778 total…

…showed last 75 words of 2778 total…for the Nomai acquisition proves Iomega’s commitment to be on the cutting edge of the computer industry, an industry already at the forefront of cutting edge technology. While the novelty of the original drive products has worn away, demand for Iomega products remains consistent, and aggressive marketing and advertising efforts keep sales and production above expected levels. Through continual product improvement and change, Iomega continues to give consumers data storage for the new millenium.