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Introduction to Marketing
Study Notes for Test
Title: Introduction to Marketing
Study Notes for Test
Category: Business & Economy / Marketing and Advertising
Details: Words: 843 | Pages: 3.6 (approximately 235 words/page)
Introduction to Marketing
Study Notes for Test
Marketing Study Notes
Target Market - to whom will you target the product.
Developing Starategic Marketing Plan
- identify, evaluate & select the market
- when market is selected, develop & implement a Marketing Program designed to target choosen market.
Market - people with willingness to purchase and authority to buy.
Types of Markets:
CONSUMERR GOODS - products & services purchased by consumer for personal use.
INDUSTRIAL GOODS - products purchased to be used for production of other …showed first 75 words of 843 total…
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…showed last 75 words of 843 total…segments;
ELDERS:
Rational Traditionalists (stability & security)
Extroverted Traditionalists (Religiosity & Family)
Cosmopolitan Modernists (Global World-View, Respect for Education, Desire for innovation)
BOOMERS
Autonomous Rebels (Freedom, Individuality, Education)
Anxious Communitarians (Family, community, duty, respect)
Connected Enthusiasts (family, hedonism, gratification)
Disengaged Darwinists (Nostalgic about past)
GENERATION X
Aimless Dependents (independence)
Thrill-Seeking Materialists (Money, recognition, respect, admiration.)
New Aquarians (Ecology, Hedonism)
Autonomous Postmaterialists (Freedom, Respect for Human Rights)
Social Hedonists (aesthetics, hedonism, sexual permissiveness, gratification)
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