Introduction of consumer product; a brand new brand clock to compete with existing brands(in the Australian market, or any other market)

Introduction This report is based on the introduction of an alarm clock by a company named Rekofa. It is new to the market. This new product will fall into the category of durable products. The target markets for the product have a broad range of ages from trendy teenagers to the office goers; each market needs a different marketing mix to suit their needs. Benefits include: having an alarm clock for all the basic needs …

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