International Marketing

A firm's international marketing program must generally be modified and adapted to foreign markets. An international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country. It is important that in international marketing, marketing, product, pricing, distribution and promotional strategies are adapted accordingly. In order for an International …

…legal differences. Foreign marketing requires the understanding of various additional costs, which tend to increase the prices of exported goods. The company "Australian Gourmet Gallery" has researched price, product, promotional strategies, distribution, research on the Malaysian market, legal aspects such as tariffs, social climate, packaging requirements, and staffing. After gathering such data, it is a viable option for this company to export its products to Malaysia, as there is a strong demand evident. ------------------------------------------------------------------------ **Bibliography**