Essay on How important is privacy in the on-line world and how can companies face the challenge of privacy violation?

How important is privacy in the on-line world and how can companies face the challenge of privacy violation?

Title: How important is privacy in the on-line world and how can companies face the challenge of privacy violation?
Category: /Business & Economy/Marketing and Advertising
Details: Words: 2181 | Pages: 8 (approximately 235 words/page)

How important is privacy in the on-line world and how can companies face the challenge of privacy violation?

Introduction Privacy can be broadly defined as "the right to be left alone" (Shank 1986). Although it is recognized as a basic right, it is not absolute, as it may be the case within some other basic right according to the Law. The duty to respect a persons' privacy allows exemptions; e.g. police or Government may have the right to obtain personal information from the citizens in order to ensure social order and harmony. The …showed first 75 words of 2181 total…

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…showed last 75 words of 2181 total…Marketing Ethics, 1st Edition, North Yorkshire ·JAMES A. O'BRIEN (1999), Management Information Systems, 4th Edition, Mc Graw- Hill, England ·LESTER J. POURCIAU (1999), Ethics and Electronic Information in the 21st century, Purdue University Press, West Lafayette, Indiana ·THOMAS FRIEDMAN (1999), Lexus and the olive tree, Websites http://www.apme.com/about/code_ethics.shtml http://www.ftc.gov/reports/privacy3/comments/index.htm Privacy Online: A Report to Congress June 1998 http://www.epic.org/ http://www.privacy.org/

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