Home Depot Disaster

Management 101 November 6, 2000 Professor Blonder Home Depot has been a dominator in the retail industry with years averaging annual earnings gains ranging from 30% to 40%, with last years sales totaling $38.4 billion. However, this year the company reported revenues that seem to be in a down-spiraling situation. This month the “orange giant” is being faced with a serious drop in its earnings per share and many analysts are contributing this drop to the possibility that Home Depot may …

…is no longer relevant. This is a reason why the company should base their decisions on consumer preference and not on the basis of their achieved consumer loyalty nor on achieved market share, because as shown with the previous example it is irrelevant. Now they must determine a way in which they can regain market share and they only way to do it now is to win back customer loyalty. A CASE STUDY ------------------------------------------------------------------------ **Bibliography**