Geodemographics

Geodemographics is part of demographic segmentation, which is a market segmentation process. Market segmentation is a process of identifying segments of customers within a particular market whose needs and wants differ, so a different marketing mix is applied to each. Demographics include the identification of the market by age, gender and lifestyle. The geography aspect deals with regions, climate, size and density. Geodemographics is a fusion of demographics with geography, hence its name, and it …

…techniques help to improve the quality of market information, and enable firms to identify and locate target customers. Thus, they will make a business more efficient, and ultimately, more profitable! Finally, I believe that if firms wish to locate their customers and build strong relationships and understandings with them, then geodemographics must be used. It is a realistic way to identify groups of consumers and many large firms have benefited from its qualities. ------------------------------------------------------------------------ **Bibliography**